As we head deeper into 2025, the cannabis industry is positioned for major change—and the momentum is being driven by two powerful forces: evolving federal policies and an unexpected surge in senior citizen consumers. Recent reports reveal the shifting landscape, highlighting both challenges and new opportunities on the horizon.
The Potential Impact of Rescheduling or Descheduling Marijuana
According to a recent analysis by MJBizDaily, the federal government is seriously weighing the idea of rescheduling or even descheduling marijuana—changes that could dramatically reshape the cannabis industry.
Currently classified as a Schedule I drug, cannabis faces heavy restrictions. If marijuana were moved to Schedule III:
Research barriers would ease
Cannabis companies could claim standard tax deductions (specifically overcoming IRS code 280E restrictions)
Financial institutions could engage more freely with cannabis businesses, improving banking and loan access
However, full descheduling—removing cannabis entirely from the Controlled Substances Act—would be even more transformative:
States would gain complete regulatory control
National cannabis markets could emerge
Opportunities for interstate commerce and larger investment streams would expand significantly
Industry leaders caution that rescheduling alone won't solve every issue without comprehensive reforms like federal banking legislation. Yet either move signals serious progress and a pivotal shift toward broader cannabis normalization.
Businesses that begin adapting now—through regulatory compliance, market diversification, and strong branding—will have a clear advantage when these changes take effect.
Seniors Are Driving a Cannabis Boom
Meanwhile, a demographic many once overlooked is now becoming one of the fastest-growing groups of cannabis consumers: seniors.
A report from NewsBreak highlights that cannabis use among Americans aged 65 and older has hit record highs, growing from just 0.4% in 2007 to almost 8% in 2025.
Seniors are increasingly using cannabis for:
Pain management
Improved sleep
Appetite support
Mental health and emotional well-being
Dispensaries nationwide are seeing the impact firsthand. Some, like Bliss + Lex in New York City, report that seniors account for up to 60% of their total customers. Preferred products include:
Edibles
Vape pens
Cannabis flower for traditional use
While some studies raise concerns about potential long-term cognitive effects, many seniors prioritize the immediate benefits cannabis provides to their quality of life.
For cannabis businesses, this trend offers a valuable opportunity: marketing toward the 65+ age group with approachable, educational messaging and products designed with accessibility and health-consciousness in mind.
Final Thoughts
May 2025 marks a critical time for the cannabis industry. Federal reforms appear closer than ever, and an expanding senior consumer base is reshaping what the typical cannabis customer looks like.
Businesses that stay informed, agile, and inclusive will be best positioned to thrive in this next era of growth. Whether it's preparing for federal changes or welcoming a new generation of consumers, it's clear: the cannabis landscape is evolving—and fast.
Stay tuned for more updates as the industry continues to grow and adapt in 2025!
